WHOOSH! is a Canadian hygiene brand from Toronto, founded in 2014, specializing in tech cleaning: screen cleaners, microfiber cloths, and care products for all digital devices. It is the only screen cleaner worldwide certified by Apple and used daily in all Apple Retail Stores. The formula is alcohol-, ammonia-, fragrance-, and dye-free and safe for all coatings and displays.

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The core target group consists of Apple users, both end customers and business customers, who value safe and careful handling of their devices. The product range extends from compact Grab & Go devices to 500ml refill systems for home and office use. With the Sport Shine line, WHOOSH! expands its offerings to include sports glasses, visors, and protective eyewear. The Apple certification speaks for itself: if it's good enough for Apple's own stores, it's good enough for any end customer.