Pipetto stands for high-quality cases and sleeves for Apple products: iPad cases (the well-known Origami series) and MacBook sleeves. The London-based brand (founded in 2007, starting at Portobello Road Market) is consistently focused on the Apple ecosystem.

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Pipetto maintains a particularly close relationship with Apple: Since 2012, it has offered "Designed for Apple" collections, and the brand was one of the few to be exclusively listed in Apple Stores in over 20 countries. Its core business is the end consumer (B2C) – iPhone, iPad, and MacBook users – as well as B2B and educational projects. Thanks to the antibacterial material used in the production of its iPad cases, these are also in high demand in the healthcare sector.