Noise is one of India's leading audio and wearable brands (founded in 2014, headquartered in Gurugram). Its flagship product in the premium segment is the Master Buds series with "Sound by Bose": the Noise Master Buds as in-ear earbuds (adaptive ANC up to 49 dB, IPX5) and the Noise Master Buds Max as on/over-ear headphones — both sonically tuned with Bose technology.

​

This Bose partnership is precisely the selling point: the familiar, high-quality Bose sound at an attractive price. For retailers, Master Buds and Master Buds Max are therefore a real driving force in the B2C market — a well-known sound signature, a premium feel, and a price-performance ratio that is easy to explain and sell at the point of sale.